According to the Diffusion of Innovation Concept, Consumers Who Are

question 140

Multiple Choice

According to the diffusion of innovation concept, consumers who are venturesome, higher educated, and use multiple information sources in their adoption of products are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Good Health

A state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.

Sexual Strategies Theory

The theory that men and women have different short-term and long-term mating strategies.

Evolutionary Mating

A theory suggesting that the patterns of dating, courtship, and sexual behavior are driven by innate biological instincts developed through natural selection to ensure reproductive success.

Emotional Experience

The complex response of the emotional (affective) component of the personality to an emotional stimulus, involving various physiological, behavioral, and cognitive changes.