When Apple Introduced the Apple II Personal Computer in 1977

question 249

Multiple Choice

When Apple introduced the Apple II personal computer in 1977, industry analysts predicted that very few would be sold. However, when the product was made available, consumers who were young, highly educated, adventuresome, and well-informed began buying them. While those buyers were relatively few in number, marketers such as IBM and Compaq were encouraged because other, less adventuresome consumers, like businesspeople, would likely adopt personal computers later. Based on the diffusion of innovation concept, those first buyers of personal computers were

• A) early adopters.
• B) early majority.
• C) innovators.
• D) product leaders.
• E) diffusion leaders.

---

Definitions:

Restricted Stock Plans

Compensation programs offered by companies to employees, granting them the right to acquire shares at little or no cost, subject to certain restrictions.

Muslim Human Resource Management

Refers to the application of Islamic principles and Sharia law within human resource practices, emphasizing ethics, fairness, and social responsibility in managing employees.

Qur'an

The central religious text of Islam, believed by Muslims to be a revelation from God (Allah).

Stock Option Plan

A compensation strategy that gives employees the option to buy company stock at a future date at a price established when the option is granted.