The Added Value a Brand Name Gives to a Product

question 67

Multiple Choice

The added value a brand name gives to a product beyond the functional benefits provided is referred to as

• A) brand cachet.
• B) brand net worth.
• C) brand equity.
• D) brand benefit.
• E) brand enhancement.

---

Definitions:

Legal Principles

Foundational ideas or established protocols that guide the functioning of the legal system.

Internship

An internship is a period of work experience offered by an organization for a limited period, which is often part of a student's educational curriculum to gain practical experience in their field of study.

Personality Test

Psychological assessments designed to measure and evaluate individual character traits, behaviors, and tendencies.

Aptitude

A natural ability to do something or a person's innate potential for learning, understanding, or skill acquisition.