According to the Concept of the Diffusion of Innovation, Consumers

question 156

Multiple Choice

According to the concept of the diffusion of innovation, consumers who are leaders in social settings and have slightly above average education are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Hattusa

The ancient capital of the Hittite Empire, located in modern-day Turkey, known for its unique archaeological ruins.

Composite Creatures

Mythological beings that are made up of parts from different animals or humans and animals combined, often found in various cultures' folklore and art.

Lamassu

Assyrian guardian in the form of a man-headed winged bull or lion.

Composite Creatures

Mythological beings that are depicted as having parts from different animals or humans, often symbolizing specific attributes or powers.