7UP Is a Lemon-Lime Carbonated Soft Drink That Has Been

question 155

Multiple Choice

7UP is a lemon-lime carbonated soft drink that has been very successful in the United States. Dr Pepper/Seven Up, Inc., the maker of 7UP, uses a family branding strategy to market 7UP worldwide. In China, sales have suffered since the brand name means "death through drinking." Which criterion for picking a good band name did Dr Pepper/Seven Up, Inc. violate when it chose to use a family branding strategy to market 7UP in China?

• A) The name should have favorable phonetic and semantic associations in other languages.
• B) The name should be simple.
• C) The name should have no governmental restrictions.
• D) The name should suggest the product's benefits.
• E) The name should not be difficult to spell or pronounce.

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Definitions:

Self-Doubt

The condition of lacking confidence in oneself and one's abilities, often hindering decision-making and the attainment of one's potential.

Extraverted

Describes individuals who are outgoing, sociable, and draw energy from interacting with others.

Contingencies of Self-Worth

The belief that one's self-esteem is dependent on success or failure in specific areas of life or competence.

Family Support

The assistance, care, and emotional sustenance provided by family members to each other, which can impact an individual's well-being and resilience.