According to the Concept of the Diffusion of Innovation, Consumers

question 121

Multiple Choice

According to the concept of the diffusion of innovation, consumers who are deliberate adopters with many informal social contacts are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Important Fact

A piece of information that is crucial or significant in context, influencing decisions or outcomes.

Mistakes Of Value

Errors made in transactions based on incorrect assessments of the value of goods, services, or property.

Enforceability

Refers to the ability of a legal agreement to be upheld or enforced in a court of law.

Quality

The degree to which a product, service, or process meets specified standards or user expectations.