When Consumers Think of Harley-Davidson, the Image Is of a Masculine

question 83

Multiple Choice

When consumers think of Harley-Davidson, the image is of a masculine nonconformist. With Vespa motor scooters, the image is of a brainy environmentalist. Both Vespa and Harley-Davidson

• A) have brand personalities.
• B) avoid brand subcultures.
• C) are logotypes.
• D) use co-branding.
• E) use product personification.

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Definitions:

Dividend Per Share

Dividend per share (DPS) is the sum of declared dividends issued by a company for every ordinary share outstanding.

Net Income

Net income is the total earnings of a company after all expenses and taxes have been deducted from revenue.

Marginal Propensity

The proportion of an additional income that an individual is likely to consume rather than save.

Saving

The portion of income that is not spent on consumption but is kept aside for future use, investments, or emergencies.