Groupthink Occurs in a New Product Planning Process When

question 118

Multiple Choice

Groupthink occurs in a new product planning process when

• A) everyone has an opinion, but no one is willing to take charge and guide the discussion.
• B) everyone has the same idea after using the brainstorming idea-generation technique.
• C) there is too much competition among marketing managers, so no one is willing to share his or her ideas.
• D) someone suspects a problem with a product concept but is afraid to speak up because everyone else is so enthusiastic.
• E) top management wants the new product to go forward regardless of what anyone else thinks.

---

Definitions:

One-To-Many Relationships

A type of database relationship where a single record in one table is associated with multiple records in another table.

Volunteers Database

A digital repository designed to store and manage information regarding individuals who offer their time and skills for free to support a cause or organization.

Sales Table

A structured arrangement of sales data in rows and columns that is used to analyze, organize, and track sales transactions over a period.

Customers Table

A structured set of data held in a database or spreadsheet, specifically designed to manage information about customers.