IKEA Sells a Portable Workbench Called the Fahrtfull

question 88

Multiple Choice

IKEA sells a portable workbench called the Fahrtfull. The product has many positive features, and in German or Swedish markets, the name describes the product's features well ( fahrt meaning travel) . This brand name in the United States, however, may not be as effective due to

• A) disappointment when the product fails to perform as the brand name implies.
• B) the poor attempt at humor, which makes consumers question product quality.
• C) governmental restrictions on brand names that read or sound like bodily functions.
• D) its unfavorable phonetic and semantic associations in English.
• E) difficulty in symbolically showing "fahrtfull" in advertising.

Comprehend the role of meta-cognition in improving learning and thinking processes.

Recognize debiasing as a method to reduce cognitive errors through deliberate processing.

Understand how cultural perspectives influence cognitive processes.

Articulate the dynamics of media influence and priming on attitudes and beliefs.

---

Definitions:

Free Rider Problem

The Free Rider Problem occurs in situations where individuals or entities benefit from resources, goods, or services without paying for them, leading to underprovision of those goods or services.

Home Football Game

A football match played at the team's own stadium or official field, often having a supportive home crowd.

Free Rider

An individual or entity that benefits from resources, goods, or services without paying for them, often leading to market failures.

Costs of Production

All expenses incurred in the process of creating and offering goods or services for sale, including raw materials, labor, and overheads.