Which of the Following Is False About a Multibranding Strategy

question 93

Multiple Choice

Which of the following is false about a multibranding strategy?

• A) With a multibranding strategy, there is no risk that a product failure will affect other products in the line.
• B) Some large firms have found that the complexity and expense of implementing a multibranding strategy outweigh its benefits.
• C) With a multibranding strategy, each brand is unique to each market segment.
• D) A multibranding strategy is used when a firm produces products and sells them under the brand name of a wholesaler or retailer.
• E) Some multibrands are introduced to confront competitors' brands.

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