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Primary Demand Is a Desire for the ________ Rather Than

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Primary demand is a desire for the ________ rather than for a ________; it is often the focus of marketing when there are few competitors with the same product.


Definitions:

Transfer Price

The price at which goods, services, or intellectual properties are traded between divisions within the same company.

Lemonade Stand

A small, temporary business venture, often run by children, that sells lemonade.

Intermediate Good

Goods that are used in the production process to produce final goods or services.

Average Costs

The total costs divided by the quantity produced or consumed, indicating the cost per unit.

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