Managers Often Use Two Special Measures to Help Identify Strong

question 150

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these is the BDI, or

• A) business development index.
• B) brand development index.
• C) business-portfolio development index.
• D) buyer development index.
• E) benchmark development index.

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Definitions:

Specific Performance

A legal remedy requiring a party to perform a specific act, often the completion of a contract, rather than paying damages for non-performance.

Contract Law

The body of law governing the formation, execution, and enforcement of agreements between parties.

Frustration

A legal doctrine freeing both parties from their contractual obligations if an unexpected event renders the contract impossible to fulfill.

Contract Law

The body of law that governs the formation, performance, and enforcement of agreements between parties.