Your Product Has Been Suffering from Steadily Eroding Sales

question 307

Multiple Choice

Your product has been suffering from steadily eroding sales. You have tried a number of options to revitalize the product's sales and profits, but after seven changes in your strategy, you have yet to find success. Which of the following actions would be the least appropriate next step?

• A) Delete the product from the line.
• B) Retain the product, but reduce its marketing costs.
• C) Stimulate primary demand.
• D) Stimulate selective demand.
• E) Rebrand the product.

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Definitions:

Social Shopping

Refers to the use of social network platforms to share, recommend, and discuss products before making a purchase decision.

E-commerce

The buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

Store Profile

A detailed description of a retail store, including its location, demographic target market, product offerings, and unique selling points.

Hedonic Shopping Motives

The pleasure-driven reasons individuals partake in shopping, often linked to emotions, fun, and aesthetic experiences.