Adding Value to the Product (Or Line) Through Additional Features

question 228

Multiple Choice

Adding value to the product (or line) through additional features or higher-quality materials is referred to as

• A) trading up.
• B) trading down.
• C) product enhancement.
• D) product extension.
• E) quality infusement.

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Definitions:

Homework Assignments

Tasks or exercises given to clients to perform outside of therapy sessions, intended to reinforce or apply the skills learned during therapy.

CBT

Cognitive Behavioral Therapy; a psychotherapeutic treatment that helps patients understand the interplay between their thoughts, feelings, and behaviors.

Between-Session Experiments

Activities or assignments given to clients to perform between therapy sessions to reinforce learning or challenge dysfunctional beliefs.

Dropout Rates

The percentage of individuals who discontinue participation or leave a program, course, or treatment prematurely, often used as an indicator of success or failure.