A ________ Product Requires Little Learning by the Consumer, and the Benefits

question 151

Multiple Choice

A ________ product requires little learning by the consumer, and the benefits of the purchase are readily understood.

• A) high-learning
• B) fashion
• C) fad
• D) substitute
• E) low-learning

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Definitions:

Relaxation Training

A therapeutic technique focusing on teaching individuals methods to reduce stress and physical tension.

Anxiety Hierarchies

A list of fears arranged in ascending order of intensity, used in therapies like systematic desensitization to gradually confront and reduce anxiety.

Systematic Desensitization

A therapeutic technique used to reduce fear or anxiety, by gradually exposing the person to the feared object or context without any danger.

Exposure

A therapeutic technique where individuals confront their fears or traumatic memories in a safe and controlled environment to reduce their power.