Managers Often Use Two Special Measures to Help Identify Strong

question 150

Multiple Choice

Managers often use two special measures to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these is the BDI, or

• A) business development index.
• B) brand development index.
• C) business-portfolio development index.
• D) buyer development index.
• E) benchmark development index.

---

Definitions:

Assumptions

Beliefs or ideas taken for granted without verification that support our views and decisions.

Organizational Culture

The collection of values, expectations, and practices that guide and inform the actions of all team members within an organization.

Ethical Behavior

Conduct that is consistent with principles of moral and ethical standards, often guided by societal, professional, or personal values.

Whistle-Blowing

The act of exposing unethical or illegal activities within an organization by an insider or employee.