The Key Idea Behind Diffusion of Innovation Is That

question 43

Multiple Choice

The key idea behind diffusion of innovation is that

• A) not all consumers accept a new product at the same time; adoption of a product spreads slowly throughout the population.
• B) once a product enters the market, the time span between awareness and purchase is incredibly short.
• C) the introduction of an entire new product class almost always diffuses the importance of its predecessor within a matter of months.
• D) adoption of a new product line does not change the diffusion rate of older lines in the market.
• E) the rate of adoption is independent of other product form innovations or competitive products in the marketplace.

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Definitions:

Probability Sampling

A sampling method in which every member of the population has a known, non-zero chance of being selected, leading to representative and unbiased samples.

Quota Sampling

A sampling method where the sample is chosen to reflect the characteristics of the whole population in certain proportions.

Percentage Points

Percentage points represent the absolute difference between percentages, clarifying changes in percentage rates rather than relative changes.

Level Of Confidence

A statistic that quantifies the degree of certainty or trust in a sampling method’s estimate of the population parameter.