A 3M Researcher Worked with University Students to Develop the Post-It®Flag

question 202

Multiple Choice

A 3M researcher worked with university students to develop the Post-it®Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product development process was this product?

• A) idea generation
• B) screening and evaluation
• C) business analysis
• D) new-product strategy development
• E) concept testing

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Definitions:

Worthwhile

Something considered valuable, meaningful, or deserving of time, effort, or investment.

Tells

Behaviors or signs inadvertently shown by individuals, revealing their thoughts, feelings, or intentions, often used in the context of poker or psychology to detect deception.

Systems Dynamics

An approach to understanding the nonlinear behavior of complex systems over time using stocks, flows, internal feedback loops, and time delays.

Identifying

The process of recognizing or establishing the identity of something or someone.