When Apple Introduced the Apple II Personal Computer in 1977

question 249

Multiple Choice

When Apple introduced the Apple II personal computer in 1977, industry analysts predicted that very few would be sold. However, when the product was made available, consumers who were young, highly educated, adventuresome, and well-informed began buying them. While those buyers were relatively few in number, marketers such as IBM and Compaq were encouraged because other, less adventuresome consumers, like businesspeople, would likely adopt personal computers later. Based on the diffusion of innovation concept, those first buyers of personal computers were

• A) early adopters.
• B) early majority.
• C) innovators.
• D) product leaders.
• E) diffusion leaders.

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Definitions:

Incremental Cash Flows

The net additional cash flows generated by a company as a result of taking on a new project or investment.

Leasing vs. Buying

A comparative analysis between renting an asset for a certain period and purchasing the asset outright, each with its own financial implications.

Lessor's Tax Rate

The tax rate applicable to the income earned from leasing assets or property by the lessor.