As Product Adopters in the Diffusion of Innovation, Members of the Late

question 263

Multiple Choice

As product adopters in the diffusion of innovation, members of the late majority

• A) have a fear of debt and use neighbors and friends as information sources.
• B) are skeptical and have below average social status.
• C) are deliberate and use many informal social contacts.
• D) are leaders in social settings and have a slightly above average education.
• E) are venturesome, higher educated, and use multiple information sources.

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Definitions:

Distribution

The process of making a product or service available for the consumer or business user who needs it, which can involve transportation, packaging, and delivery.

Ratio

A mathematical relationship that compares two numbers or quantities, indicating how many times one value contains or is contained by the other.

Frequencies

The number of times an event occurs within a specified period, often used in the context of waves or signals.

Categorical Statistics

A branch of statistics that deals with variables that can be categorized into distinct groups and analyzes the frequency and distribution of these categories.