According to the Concept of the Diffusion of Innovation, Consumers

question 221

Multiple Choice

According to the concept of the diffusion of innovation, consumers who have a fear of debt and depend on neighbors and friends as their information sources are called

• A) innovators.
• B) early adopters.
• C) the early majority.
• D) the late majority.
• E) laggards.

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Definitions:

Privatization

The process of transferring ownership of a business, enterprise, agency, or public service from the government to private individuals or organizations.

Ethical Issue

A problem or situation that requires a person or organization to choose between alternatives that must be evaluated as right or wrong.

Deadly Force

Force that is likely to cause death or serious bodily harm when used.

Expert Power

The influence and authority someone has as a result of their expertise, skills, or knowledge in a particular field.