Reducing the Number of Features, Qualities, or Price When Repositioning

question 303

Multiple Choice

Reducing the number of features, qualities, or price when repositioning a product is referred to as

• A) product paring.
• B) down trading.
• C) product deflation.
• D) trading down.
• E) product simplification.

---

Definitions:

Capital Gain Yield

Capital gain yield refers to the price appreciation component of the total return on an investment, expressed as a percentage increase from the asset's purchase price.

Dividend Yield

A financial index that reveals the proportion of yearly dividends paid out by a company to its stock price.

Annual Percentage Rate

The annual rate charged for borrowing or earned through an investment, accounting for any fees or additional costs associated with the transaction, expressed as a percentage.

Treasury Bill

Short-term, government-issued debt securities that mature in one year or less.