There Are Several Reasons a Consumer Would Be Reluctant to Adopt

question 192

Multiple Choice

There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when

• A) there is no incentive to change.
• B) there are physical, economic, or social risks.
• C) there are cultural differences or image problems.
• D) the financial commitment is too great.
• E) the product is not consistent with existing habits.

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Definitions:

Amoral Behavior

When a person has no sense of right and wrong and no interest in the moral consequences of his or her actions.

Unethical Behavior

Actions that go against moral principles and professional standards, often resulting in unfair or dishonest practices.

Rules-Based

An approach or system that makes decisions or takes actions according to explicit rules or guidelines.

Artificial Intelligence

The simulation of human intelligence processes by machines, especially computer systems, including learning, reasoning, and self-correction.