You Have Received the Vitality Index Chart Shown Above for Your

question 80

Multiple Choice

You have received the Vitality Index chart shown above for your business, Parvaderm, and upon analysis you are concerned that

• A) poor product quality has begun to affect sales is a negative way.
• B) new products are not contributing a high enough percentage of overall sales to sustain growth.
• C) poor execution of the marketing mix has led to low awareness of the brand name.
• D) it is not a good time to introduce new products because of competitor offerings.
• E) your company will not be able to sustain its rapid growth unless it spends more promotional dollars on its classic products.

---

Definitions:

Royalty Fee

A payment made for the right to use another party's intellectual property, such as a copyright, trademark, or patent, on a recurring basis.

Patent

An exclusive right granted for an invention, allowing the patent holder to exclude others from making, using, or selling the invention for a certain period.

Brewing Company

A business that manufactures and sells beer, often incorporating distinct styles and flavors.

Trademark Infringement

Involves the unauthorized use of a trademark or service mark on or in connection with goods and/or services in a manner that is likely to cause confusion, deception, or mistake about the source of the goods and/or services.