When Wendy's Wants to Increase the Value of Its Dave's

question 275

Multiple Choice

When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink) to expedite the ordering process and provide a complete meal. This product modification approach is called

• A) a BOGO deal.
• B) product modification.
• C) product repositioning.
• D) product differentiation.
• E) product bundling.