When Consumers Think of Harley-Davidson, the Image Is of a Masculine

question 83

Multiple Choice

When consumers think of Harley-Davidson, the image is of a masculine nonconformist. With Vespa motor scooters, the image is of a brainy environmentalist. Both Vespa and Harley-Davidson

• A) have brand personalities.
• B) avoid brand subcultures.
• C) are logotypes.
• D) use co-branding.
• E) use product personification.

---

Definitions:

Loud Noise

A disruptive or disturbing sound of high intensity, often causing potential harm to hearing or inducing stress.

Conditioned Stimulus

A neutral stimulus that, upon being associated with an unconditioned stimulus, starts to induce a conditioned response.

Punishment

The imposition of a penalty or discomfort by an authority figure or system in response to an undesired behavior, aiming to decrease its occurrence.

Positive Reinforcement

A strategy in behavior modification that involves the addition of a rewarding stimulus following a desired behavior.