Which of These Is the First of Four Steps in Building

question 247

Multiple Choice

Which of these is the first of four steps in building brand equity?

• A) developing positive brand awareness
• B) lowering the price of products
• C) easing consumers' decision making
• D) incorporating higher value in products
• E) creating market modification

---

Definitions:

Resistance To Change

Opposition or reluctance to adapt to new procedures, technologies, or conditions within an organization.

Personal And Financial

Relates to aspects concerning an individual’s personal life and financial status, often emphasizing the interconnectedness of personal well-being and economic stability.

Perceptual And Organizational

Refers to how individuals perceive and interpret organizational environments and structures.

Individual And Organizational

Refers to the interaction and relationship between single members and the broader structure, culture, and goals of the organization.