Procter & Gamble Has a Large ________ That Includes Product

question 259

Multiple Choice

Procter & Gamble has a large ________ that includes product groupings such as beauty and grooming (Crest toothpaste and Gillette razors) and household care (Downy fabric softener, Tide detergent, and Pampers diapers) .

• A) marketing mix
• B) product class
• C) product itemization
• D) product line
• E) product mix

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Definitions:

Budget

An estimate of income and expenditure for a set period of time, often used by governments to plan economic policies.

Federal Government

The system of government in which power is divided between a central authority and constituent political units (such as states or provinces), with the United States government being a prime example.

Cabinet Departments

Major administrative units within the executive branch of the U.S. government, each headed by a Secretary, responsible for a specific area of government policy.

Public Bureaucracy

The body of government officials and administrators, often career civil servants, responsible for implementing policies and administering public programs.