Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 288

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity. Segment A represents the first step, which is to

• A) create a consumer-brand connection.
• B) develop positive brand awareness.
• C) reward loyal customer behavior.
• D) establish a brand's meaning in the minds of consumers.
• E) elicit the proper consumer responses to a brand's identity and meaning.

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Discussion Section

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