To Reduce the Uncertainty Created by ________ Properties, Service Consumers

question 44

Multiple Choice

To reduce the uncertainty created by ________ properties, service consumers turn to personal sources of information such as opinion leaders, early adopters, and reference group members during the purchase decision process.

• A) search
• B) credence
• C) experience
• D) expertise
• E) quality

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Definitions:

APT

The Arbitrage Pricing Theory is a model that predicts asset returns based on the relationship between an asset's return and several macroeconomic factors.

CAPM

The Capital Asset Pricing Model, a model that describes the relationship between systemic risk and expected return for assets, particularly stocks.

Risk-Return Relationship

The principle that potential return increases with an increase in risk, describing the trade-off between the desire for the lowest possible risk and the highest possible return.

APT

Arbitrage Pricing Theory, a model that predicts the expected return of a financial asset based on its sensitivities to macroeconomic factors.