Figure 11-6 -Figure 11-6 Above Shows the Sequential Process of Building Brand

question 3

Multiple Choice

Figure 11-6
-Figure 11-6 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which represent

• A) brand identity and brand emotion.
• B) brand performance and brand imagery.
• C) consumer judgments and consumer feelings.
• D) brand awareness and consumer-brand connection.
• E) consumer feelings and brand imagery.

Differentiate between primary and secondary appraisals in stress perception.

Recognize that stress perception is highly subjective and varies from one person to another.

Identify the role of everyday hassles as predictors of health outcomes.

Distinguish between acute and chronic stressors and their impacts.

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Definitions:

Teratogen

An agent or factor that causes malformation of an embryo.

Developing Tissue

Growth or formation process of groups of cells that perform a similar function, especially as part of an organism's embryonic development.

Native Language

The first language a person learns to speak in early childhood, which often shapes their social identity and cultural affiliation.