A General Review of Possible Marketing and Product Synergies, Economic

question 201

Multiple Choice

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

• A) business analysis
• B) screening and evaluation
• C) new-product strategy development
• D) development
• E) These activities are addressed at every stage except new-product strategy development.

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Definitions:

Visual Cliff

An experimental apparatus used to study depth perception and fear of heights in infants and young animals.

Depth Perception

The ability to perceive the world in three dimensions (3D) and to judge the distance of objects.

Innate

Inborn or natural characteristics or abilities not acquired or learned.

Size Constancy

The perceptual phenomenon where the perceived size of an object remains constant, despite changes in its distance from the observer.