A General Review of Possible Marketing and Product Synergies, Economic

question 201

Multiple Choice

A general review of possible marketing and product synergies, economic analysis, and cannibalization potential would all take place during which stage of the new-product development process?

• A) business analysis
• B) screening and evaluation
• C) new-product strategy development
• D) development
• E) These activities are addressed at every stage except new-product strategy development.

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Definitions:

Past History

Past history is a record or account of events, actions, or conditions that happened in the past.

Overt Behavior

Observable actions or responses of an individual, which can be directly seen and measured by others.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.

Freudian Psychoanalysis

A psychological theory and therapy method developed by Sigmund Freud that emphasizes unconscious motivations and conflicts as determinants of human behavior.