In 1984, IBM Launched the "PCjr," Its First Low-Priced, Educational/home

question 64

Multiple Choice

In 1984, IBM launched the "PCjr," its first low-priced, educational/home personal computer. Sales were poor because IBM most likely violated which criterion for picking a good brand name?

• A) The name was not distinctive nor memorable.
• B) The name did not fit the company image.
• C) The name had too many legal restrictions.
• D) The name was too confusing with both capital and lowercase letters.
• E) The name failed to suggest the product benefits.

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Definitions:

IQ Test

A uniform test intended to evaluate a person's intelligence and cognitive capacities.

Predictive Validity

How well a rating on an examination or metric anticipates subsequent success in a similar endeavor.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values.

Reliability

Refers to the consistency and stability of a measure or test over time.