A Risk with ________ Is That Too Many Uses for One

question 56

Multiple Choice

A risk with ________ is that too many uses for one brand name can dilute the meaning of a brand for consumers.

• A) brand extensions
• B) product line extensions
• C) cannibalization
• D) private branding
• E) mixed branding

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Definitions:

Metal Sheets

Flat pieces of metal of uniform thickness, produced by rolling or hammering, used in a wide range of manufacturing and construction processes.

Continuous Tape

A long, uninterrupted strip of material, often used for recording or measuring.

Spiral

A curve that emanates from a point, moving farther away as it revolves around the point.

Isolation Transformer

A type of transformer used to transfer electrical power from a source of alternating current (AC) without connecting the two circuits electrically.