A Flowchart of the Points of Interaction Between Consumer and Service

question 125

Multiple Choice

A flowchart of the points of interaction between consumer and service provider is referred to as

• A) a service continuum.
• B) gap analysis.
• C) a customer contact audit.
• D) a customer contact continuum.
• E) a service audit.

Understand the core concept of marketing as a process of creating value and establishing relationships.

Recognize the importance of consumer needs and wants in the marketing process.

Understand the components of the marketing mix (4 Ps) and their role in marketing strategies.

Distinguish between different types of marketing (B2B, B2C, C2C).

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Definitions:

Man The Hunter Theory

A hypothesis suggesting early human societies were primarily hunter-gatherers, with men specializing in hunting and women gathering.

Human Evolution

The lengthy process of change by which people originated from apelike ancestors, evidenced by morphological, genetic, and cultural changes over millions of years.

Large-Game Animals

Refers to bigger wild animals that are hunted for sport, food, or traditionally in some cultures, for various uses including as sources of materials.

Gender Contributions

The roles, responsibilities, and activities assigned to or accepted by individuals based on their societal definitions of gender.