New Product Brands Introduced as Defensive Moves to Counteract and Confront

question 261

Multiple Choice

New product brands introduced as defensive moves to counteract and confront a firm's competition are referred to as

• A) co-brands.
• B) private brands.
• C) fighting brands.
• D) brand extensions.
• E) subbrands.

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Definitions:

Business Writing

A style of writing focused on clarity, brevity, and effectiveness, used in professional and corporate communications.

Parenthetical Expressions

Phrases or clauses inserted into a sentence as additional information or explanation, usually marked off by parentheses.

Appositive

A noun or noun phrase placed next to another noun to explain or identify it.

Standards

Benchmarks or specifications for products, services, or processes, designed to ensure quality, safety, and efficiency.