The Marketing Mix Refers to

question 22

Multiple Choice

The marketing mix refers to

• A) the selection of product benefits and attributes that are to be added to or subtracted from a given product to create variations within a product line.
• B) the specific ratio within a budget that divides resources between advertising, sales promotion, and personal selling.
• C) the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem.
• D) the allocation of resources within a firm toward individual marketing programs.
• E) the environmental forces-social, economic, technological, competitive, and regulatory-that impact the marketing decisions for a particular product at any given time.

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Definitions:

Binding

The process of associating program variables with memory locations or the process of linking program components together.

Abstract Method

A method that is declared in an abstract class without an implementation. Subclasses inheriting the abstract class must provide an implementation for the abstract methods.

Abstract Class

A class in object-oriented programming that cannot be instantiated on its own and is designed to be subclassed, defining or inheriting common characteristics for subclasses.

Polymorphism

The ability in programming to present the same interface for differing underlying forms (data types), allowing methods to be used in a more generic way.