Despite the Success of Its Pentium Chips, Intel Faced a Major

question 110

Multiple Choice

Despite the success of its Pentium chips, Intel faced a major threat from AMD's cheaper K6 chips, which were better placed to serve the emerging low-cost PC market. Intel wanted to protect the brand equity and price premium of its Pentium microprocessors, but it also wanted to avoid AMD gaining a foothold into the lower end of the market. So it created Celeron as a cheaper, less powerful version of its Pentium chips to serve this market. This is a notable example of a

• A) private brand.
• B) brand extension.
• C) subbrand.
• D) co-brand.
• E) fighting brand.

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Definitions:

Delegation

The act of assigning to another; authorization and entrustment of tasks; enlistment of the energy and talents of others to accomplish more than would be possible working alone; a leadership skill required for multiplying effectiveness, including the following rules: Don’t delegate the bad jobs, saving the good ones for yourself; use delegation as a development tool; delegate work fairly among all employees; insist on clear communications; and learn to live with work styles that are not like your own.

Effective Delegation

The process by which a leader assigns responsibility and authority to others, empowering them to complete tasks.

Suitable Person

An individual deemed appropriate or fitting for a particular role, position, or situation based on their qualities or qualifications.

Defining Task

A task or activity that is crucial in determining or clarifying the nature, scope, or identity of a project or goal.