A Branding Strategy in Which a Company Uses One Name

question 36

Multiple Choice

A branding strategy in which a company uses one name for all its products in a product class is referred to as

• A) global branding.
• B) public branding.
• C) multibranding.
• D) brand licensing.
• E) multiproduct branding.

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Definitions:

Transferor

The party that transfers rights, property, or interests to another, known as the transferee.

Qualified Endorsement

A clause on a negotiable instrument which limits the liability of the endorser or specifies a particular payee.

Without Recourse

A financial agreement where the seller is not liable to the purchaser for any failure of the assets or obligations sold.

Materially Altered

A change in a document or agreement that significantly affects its terms or conditions.