A Billboard Showed Simply the Shape of a Bottle

question 241

Essay

A billboard showed simply the shape of a bottle. Typically consumers were able to tell that the ad was for Coca-Cola. Why were consumers able to identify the brand? Specifically, what packaging benefit does Coca-Cola use?

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Definitions:

Ampule

A small sealed vial which is used to contain and preserve a sample, typically a liquid or solid.

Container

An object that can hold or transport something, ranging from a simple box or jar to a large shipping container.

Meniscus

The curve in the air-to-liquid surface of a liquid specimen in a container.

Medicine

The science and practice of the diagnosis, treatment, and prevention of disease, as well as the promotion of health.