Marketers of Durable Goods Should Emphasize Which of These Elements

question 160

Multiple Choice

Marketers of durable goods should emphasize which of these elements of the promotional mix?

• A) sales promotion
• B) personal selling
• C) advertising
• D) public relations
• E) direct marketing

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Definitions:

Frequency Theory

A theory explaining the perception of pitch that asserts neurons fire at the same rate as the frequency of an auditory stimulus.

Basilar Membrane

A key structure in the cochlea of the inner ear, which plays a crucial role in converting sound vibrations into neural signals.

Pitch Determination

The process of identifying the frequency of a sound, which dictates how high or low it appears to a listener.

Sound Waves

Noise that is transmitted through the air or another vehicle, becoming detectable when it encounters the ears of either people or animals.