Marketers of Durable Goods Should Emphasize Which of These Elements

question 160

Multiple Choice

Marketers of durable goods should emphasize which of these elements of the promotional mix?

• A) sales promotion
• B) personal selling
• C) advertising
• D) public relations
• E) direct marketing

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Definitions:

Carter Doctrine

A foreign policy principle declared by President Jimmy Carter in 1980, stating that the U.S. would use military force if necessary to defend its national interests in the Persian Gulf.

Persian Gulf

A marginal sea of the Indian Ocean located between Iran and the Arabian Peninsula, known for its strategic economic importance due to vast oil reserves.

Military Force

An organization authorized to use lethal or deadly force and weapons to support the interests of the state and its citizens.

Disability Movement

A social movement aimed at securing equal rights, opportunities, and societal inclusion for individuals with disabilities.