A Product That Has Tangible Attributes That a Consumer's Five

question 161

Multiple Choice

A product that has tangible attributes that a consumer's five senses can perceive is referred to as

• A) a good.
• B) a service.
• C) a product concept.
• D) an idea.
• E) an artifact.

Identify and differentiate between various types of questions used in surveys (e.g., loaded, double-barreled, negatively worded).

Recognize the importance of question wording and structure in survey methodology.

Grasp the use of surveys in hypothesis testing and data collection.

Understand how social desirability bias affects survey responses and methods to reduce it.

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Definitions:

Disgusting Food

Food items that elicit a strong, negative emotional response based on taste, smell, or the idea of the food itself.

Insula

A region of the brain deep within the cerebral cortex that plays roles in processing emotions, empathy, and visceral functions.

Lie Detector Test

A test that uses a polygraph machine to measure physiological responses believed to indicate lying or truthfulness.

Perspiration Levels

The amount of sweat produced by an individual, often used as an indicator of physical exertion, stress, or health conditions.