With Respect to Price and Availability, Which Type of Consumer

question 251

Multiple Choice

With respect to price and availability, which type of consumer product would usually be very expensive and available in just a few locations?

• A) convenience product
• B) shopping product
• C) discretionary product
• D) specialty product
• E) unsought product

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Definitions:

Decision Rule

A guideline or criteria set for making choices among alternatives in a decision-making process.

Nonprogrammed Decision

Decisions made in response to situations that are unique, are poorly defined and largely unstructured, and have important consequences for the organization.

Collaborative Computing

Technology-enabled processes that allow individuals and teams to work together more effectively, often in real-time, regardless of physical location.

Stakeholder Audit

An assessment process to identify and evaluate the interest, power, and influence of various stakeholders in relation to an organization’s objectives.