With Respect to Promotion, Which of the Following Strategies Would

question 213

Multiple Choice

With respect to promotion, which of the following strategies would most likely be used for unsought products?

• A) offering consumer and trade sales promotions
• B) establishing the uniqueness and status of the brand
• C) generating awareness
• D) differentiating the brand from competitive brands
• E) stressing price and availability in advertising

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Definitions:

Foreign Investment

Investments made by individuals, companies, or governments in business interests in another country, in the form of direct investments or buying securities.

Labor Productivity Growth

The increase in the amount of goods and services produced per unit of labor over a period of time.

21st Century

The period extending from January 1, 2001, to December 31, 2100, marking the first century of the 3rd millennium.

1870s

A decade characterized by industrial, economic, and social developments, including the aftermath of the Franco-Prussian War and the beginning of the Second Industrial Revolution.