When a Company Sells a New Product with the Current

question 326

Multiple Choice

When a company sells a new product with the current brand name to enter a new market segment in its product class, it is using a ________ strategy.

• A) mixed branding
• B) brand extension
• C) co-branding
• D) family branding
• E) product line extension

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Definitions:

School Desegregation

The process of ending the separation of students based on race, leading to racially integrated schools following the landmark Brown v. Board of Education decision.

Jim Crow Legislation

Laws enacted in the late 19th and early 20th centuries in the United States to enforce racial segregation and disenfranchise African Americans.

Upper-middle-class

A socioeconomic group that is above the middle class, characterized by higher income, education, and occupational prestige.