A Discontinuous Innovation Is a Product That

question 254

Multiple Choice

A discontinuous innovation is a product that

• A) disrupts consumers' normal routine but does not require totally new learning.
• B) requires no new learning by consumers.
• C) is not purchased by innovators and early adopters.
• D) initiates obsolescence of a product class.
• E) requires consumers to learn entirely new patterns of behavior and product usage.

---

Definitions:

Distinct But Not Mutually Exclusive

Referencing characteristics or concepts that are clearly different from each other, yet can occur simultaneously or overlap.

Extra-role Activities

Tasks or duties performed by an individual that go beyond the formal requirements of their job or position.

Hidden Cost

Expenses that are not immediately apparent or directly billed but affect the overall cost or outcome of a project, product, or decision.

Charismatic Leadership

A leadership style characterized by the ability of the leader to inspire and motivate others through their personality and actions.