Kellogg's Changed the Name of Its Heartwise Cereal to Fiberwise

question 58

Multiple Choice

Kellogg's changed the name of its Heartwise cereal to Fiberwise most likely to

• A) respond to a changing public interest from heart to intestinal health issues.
• B) convey a stronger product image, since "heart" implied sentimentality and "fiber" implied strength.
• C) comply with U.S. Food and Drug Administration guidelines on the use of the word "heart" in food brand names.
• D) avoid a lawsuit by the maker of HeartPro Organic Cereal because it claimed the names and benefits were too similar.
• E) complement its new line of breakfast fiber bars.

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Definitions:

Achievement-Oriented Leadership

A leadership style focused on setting challenging goals, emphasizing excellence, and striving for higher performance levels.

Participative Leadership

A leadership style where the leader includes team members in decision-making processes, valuing their input and fostering collaboration.

Performance Aspirations

The goals or targets that individuals or organizations aim to achieve in their performance.

LMX Theory

Leader-Member Exchange Theory posits that leaders develop different types of relationships with various members of their team, affecting their performance and outcomes.