Battery Maker Duracell Introduced a New Product Called the Duracell

question 167

Multiple Choice

Battery maker Duracell introduced a new product called the Duracell Powermat, which is a wireless charging pad for mobile devices. Because of the perceived fit with its other products, this new product was received well by consumers despite being in a different product category. This innovation strategy is known as a

• A) brand extension.
• B) radical invention.
• C) product line extension.
• D) disruptive innovation.
• E) product accumulation.

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Definitions:

Special Purpose Vehicles

Legal entities created for a specific purpose, often to isolate financial risk by segregating certain assets or activities.

Mortgage Securitization

The process of pooling various mortgage loans into a single security which investors can purchase.

Legal Asset Owner

An individual or entity that holds the legal title to an asset or property, granting them rights to its use, disposal, or benefit.

Warrants

Securities that give the holder the right, but not the obligation, to buy a company's stock at a predetermined price before a specified date.