The Greatest Single Factor in a New Product's Failure Is

question 56

Multiple Choice

The greatest single factor in a new product's failure is

• A) a lack of advertising and promotion.
• B) attempting to reach a target market that is too small.
• C) too few competitors.
• D) insignificant points of difference.
• E) lack of experienced management.

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Definitions:

Standard Deviation

A measurement tool for evaluating the dispersion or spread among a series of data.

Data

Facts and statistics collected together for reference or analysis, serving as the basis for scientific inquiry, decision making, or computational processes.

Sum of Squared Scores

The sum of the squared differences between each observation and the mean, used in various statistical methods.

Data

Information collected for analysis or used to make decisions, which can be quantitative or qualitative in nature.