The Greatest Single Factor in a New Product's Failure Is

question 56

Multiple Choice

The greatest single factor in a new product's failure is

• A) a lack of advertising and promotion.
• B) attempting to reach a target market that is too small.
• C) too few competitors.
• D) insignificant points of difference.
• E) lack of experienced management.

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Definitions:

Policy

A standing plan that communicates broad guidelines for decisions and action.

Procedure

A sequence of actions or steps taken to achieve a particular end.

Broad Guideline

General principles or recommendations that provide direction without being overly prescriptive or detailed.

Fixed Budget

A budget that remains constant, regardless of changes in business activity levels, revenues, or expenses.