Generating Insights Leading to Marketing Actions Based on Ideas from Massive

question 163

Multiple Choice

Generating insights leading to marketing actions based on ideas from massive numbers of people is called

• A) brainstorming.
• B) groupthink.
• C) outsourcing.
• D) crowdsourcing.
• E) NIH method.

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Definitions:

Social Groups

Collections of individuals who interact and share a sense of unity or common identity, often with shared interests, values, or goals.

Candour

The quality of being open, honest, and straightforward in expression or communication.

Gain Understanding

To acquire knowledge or comprehension of a subject, situation, or concept.

Postponed

Delayed to a later time or date.