Generating Insights Leading to Marketing Actions Based on Ideas from Massive

question 163

Multiple Choice

Generating insights leading to marketing actions based on ideas from massive numbers of people is called

• A) brainstorming.
• B) groupthink.
• C) outsourcing.
• D) crowdsourcing.
• E) NIH method.

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Definitions:

Sharing Information

The practice of distributing knowledge, data, or news among individuals or groups.

Discussing Information

The act of talking about data or facts with others to share knowledge, clarify understanding, or make decisions.

Metadiscussion

Discussion about discussion; comments that describe the discussion process rather than the topic under consideration.

Groupthink

A faulty sense of agreement that occurs when team members seemingly agree, but they primarily want to avoid conflict.